SNOXFEDC / Docs / Foundation

Founder — Ahmed Shaaban

Ahmed Shaaban is the founder and CEO of SNOXFEDC, bringing over two decades of expertise in infrastructure development, technology innovation, and systems architecture.

Background and Experience

Ahmed's career spans more than 20 years working on large-scale infrastructure projects across the Middle East and North Africa. His experience includes designing sustainable systems, implementing cutting-edge technology solutions, and building operational frameworks that scale from startup to enterprise level.

Before founding SNOXFEDC, Ahmed held leadership positions in infrastructure development where he gained deep insights into the challenges of creating sustainable, scalable systems. This experience informed his vision for an ecosystem that could address multiple fundamental human needs simultaneously.

The Vision

SNOXFEDC is built around a simple motion: from wealth to worth, from visibility to verified value, from speculation to contribution. The ecosystem turns daily human effort — reading, keeping, giving, growing — into owned value:

  • A daily ritual of reading and keeping through MercyChain and R2E
  • A portal that holds what you gather through Pearl Shell
  • Presence between people through the SONO Card and People
  • A second life for things through Anvil
  • Real food and real ownership through Hydroponics Mansion
  • Human development through PlayGround

Licensed Operations

Under Ahmed's leadership, Sword Anvil operates as one company with two licenses that service the ecosystem — one in Egypt, one in the UAE:

  • Egypt — Agriculture & Trading: Sword Anvil Trading grows fresh, unprocessed organic food and runs Hydroponics Mansion, the farm at the heart of the ecosystem.
  • Abu Dhabi — Technology: Sword Anvil Development & Innovation designs, builds, and operates the digital products that make up the SNOXFEDC ecosystem. Licensed by the Abu Dhabi Department of Economic Development.

Contact

For inquiries about SNOXFEDC, partnership opportunities, or to learn more about the vision:

Ahmed welcomes connections from investors, educators, technologists, and anyone passionate about creating sustainable systems that truly serve humanity.